Hi, I’m Karina

I’ve always had a deep love for reading and writing, publishing my first fiction novel at just 16! The book was a starting point for shaping my path as a writer and someone who is always exploring new ways to bring stories to life.

Fast forward ten years and I'm based in Sydney, working in digital marketing with a food-focused lens. By day I'm a copywriter and content strategist; by night you'll find me in the kitchen, developing and styling recipes for Better With Spice, where delicious food meets thoughtful writing.

I offer freelance copywriting services for food and lifestyle brands, including SEO copywriting, food and recipe content and email marketing. I also work with brands on recipe development, creating dishes that are as beautiful to photograph as they are to eat.

Whether you're looking to elevate your brand's copy, grow your organic reach or develop recipes that tell your product's story, you've come to the right place. Get in touch to find out more or simply say hello.