CREATING STORIES AND RECIPES to ELEVATE YOUR BRAND
I’m Karina Arora
A Sydney-based creative copywriter and recipe developer helping brands create content that resonates & drives results.
SERVICES
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From website copy and blog posts to product descriptions and brand storytelling - I create SEO-optimised, highly readable content that resonates with your audience and drives results. Whether you're in food, lifestyle, wellness, or beyond, I'll help you communicate your brand's message effectively.
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With over five years of digital marketing expertise in Sydney, I specialise in email marketing strategy and create campaigns that connect with your audience. I’ll work with you to create automated campaigns, newsletters, and promotional emails that engage subscribers and drive sales for your business.
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I develop and test approachable recipes for food and beverage brands. Each recipe highlights your products, provides reliable results, and inspires customers to recreate them at home. Services include recipe creation, recipe testing, and recipe styling for photography.
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When it comes to food, it’s all about the visuals. I love making food look and taste incredible, so I’ll work with you to bring your recipes to life with photography and video content for social media and your website.
Let's work together
Let's work together
Collaborations
Please get in touch to discuss upcoming projects