Services

Services

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HI, I’M KARINA - A SYDNEY COPYWRITER & RECIPE DEVELOPER WHO MAKES CONTENT TO ELEVATE, CONNECT, & GROW YOUR AUDIENCE.

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Blog & Article Copywriting

Let your blogs do the work for you. I'm a creative copywriter who connects with your readers while helping you rank higher on Google. Whether you're sharing sleep tips, highlighting your star products, featuring expert insights, or bringing recipes to life - I'm here to help.

I’ve written editorial and print features for brands like Broadsheet Sydney, The Local Project & Urban List Sydney.

From searchable blog posts to editorial features, I'll work alongside you to write stories that draw readers in and keep them coming back for more. View my portfolio here.

My copywriting services are perfect for: restaurants, food brands, wellness companies, lifestyle businesses, and anyone wanting to establish thought leadership in their industry.

What’s Included:

  • Keyword research and SEO optimisation

  • Original, well-researched content that aligns with your brands tone of voice

  • Meta descriptions and optimised titles

  • Includes 2 rounds of revisions

  • Most blog posts delivered within 5-7 days, with rush options available for urgent projects.

From $200 per blog post.

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Email Marketing

With over five years of digital marketing experience, I help brands build meaningful connections through strategic email campaigns. From retail to hospitality, I’ve worked with businesses to drive open and click through rates by creating EDMs that sound compelling, inviting and conversational.

By working with you on personalisation and automation sequences, I’ll help you drive engagement and encourage brand and customer loyalty. I have worked across multiple platforms including SevenRooms, Mailchimp, Klaviyo, Sprout and Talkbox.

What’s Included:

  • Email and newsletter strategy and content

  • Strategic email sequences for launches and campaigns

  • Subject lines that get noticed in crowded inboxes

  • Performance optimisation and monthly check ins

From $500 per month.

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Recipe Development & Food Content Creation

I help food businesses develop recipes that highlight their products and inspire customers to cook with them. I've created recipes for brands like JS Health and Pukara Estate, adapting seamlessly to briefs, direction, and each business's unique tone of voice. My expertise ensures your recipes work for your business goals while staying true to your style guidelines.

I also provide food content creation services, working within your guidelines to create engaging content and recipes for website and social media that look and taste delicious.

Services Include -

  • Every recipe is tested multiple times for consistent results

  • Recipes that are easy to follow and prepare with detailed instructions

  • Includes helpful tips and variations

  • Recipes that I genuinely love to cook myself

  • Content that performs well across digital platforms

From $300 per recipe.

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Why Work With Me?

I bring together creative writing skills with digital marketing expertise to create high quality content that drives results.

Whether you need SEO-optimised blog posts that rank, email campaigns that drive sales, or recipe content that tells your brand story, I'll help you cut through the noise and create content that resonates with your audience, while holding true to your brand values.

My Approach:

  • Based in Sydney, I understand the local market and can meet face-to-face when needed.

  • I work as an extension of your team, ensuring everything aligns with your brand voice and business goals.

  • Most projects completed within 5-7 business days, with rush jobs available for urgent deadlines.

Ready to work together?

Let's chat about your upcoming projects and how I can help bring your brand story to life.

Get your free content strategy consultation today.

Frequently Asked Questions

  • Deliverables for your content depends on the level of complexity. Usually a blog post will take 5-7 days, email campaigns around 7-10 days and recipe development between 12-14 days.
    Rush options are available and subject to additional charges.

  • I will discuss your needs and devise a retainer for you that will cover your content requirements for the month. Please get in touch for a quote.

  • I’ve worked across several reputable brands and handled marketing for 12-14 different restaurants simultaneously. I will study your brand voice thoroughly and adapt my content to fit the tone.

  • Yes, I work with brands across Australia and internationally via video calls and email.

Collaborations

Please get in touch to discuss upcoming projects

Let's work together

Let's work together

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GET INSPIRED
@betterwith_spice

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