Hi, I’m Karina

A spoonful of red jam above a glass bowl filled with more red jam and ice cubes, casting shadows on a peach-colored wall.

i’M A SYDNEY RECIPE DEVELOPER who creates approachable, delicious recipes & CONTENT to bring your products to life

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A woman with dark hair wearing a striped apron is in a kitchen with large windows showing a scenic mountain view. She is preparing a meal on a kitchen island, with a dog resting its head on the counter, looking at the food. There are vegetables, sliced meat, and a glass of red wine on the counter.

Pulling wood fried bread apart with cheese and olive oil in background

Recipe Development

I love cooking and dining out, so I’m constantly exploring and recreating flavours I love in my own kitchen - which I believe is the best form of research.

While developing recipes that highlight your products, I’ll make sure they’re delicious but also approachable enough to cook and recreate at home. Whether you're launching a new product or building a recipe guide, e-cookbook, or website collection, I’ll work with you to create recipes that adapt to your tone of voice. I've worked with brands like JS Health and Pukara Estate, adapting to briefs and each brand's unique style.

From recipe creation and testing, to styling and photography assistance, I deliver end-to-end support that aligns with your brand's style. Each project includes testing, step-by-step instructions, accurate measurements and helpful cooking tips. From ideation to the concept and execution, you’ll receive recipes that you can use across your website, social media, apps and e-books.

I work collaboratively within your timelines and adapt to your specific needs, whether that's dietary considerations, ingredient preferences or content formatting requirements.

Services Include -

Every recipe is tested multiple times for consistent results
Recipes that are easy to follow and prepare with detailed instructions
Includes helpful tips and variations
Recipes that I genuinely love to cook myself

From $300 per recipe.

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Recipe Content Creation

I believe the simplest of touches can elevate a dish from something basic to beyond - a beautiful plate. seasonal ingredients cooked well, a crack of salt and natural light - small tweaks that can make a big difference.

I follow the same process when it comes to capturing food through photography and videos, making sure to align with your brands aesthetic, while ensuring the product fits in naturally and authentically.

From styled shots to engaging recipe videos, my social media content will strike inspiration in your customers, encouraging them to use your products in their kitchen.

I’ve worked with brands like Pep, Soka Pantry & Maya Sunny Honey, alongside creating original content for my own account - Better With Spice.

What’s Included:

Delicious recipes that highlight your brand and products
High quality photos and reels with 1-2 revisions as required
Styled content that aligns with your brand aesthetic

From $400 per reel.

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Frequently Asked Questions

Deliverables for your content depends on the level of complexity. From ideation to inception which includes understanding your brand and products, to sourcing ingredients and testing them for the final recipe, the process can take between 1-2 weeks.
Recipe content creation can take between 1—2 weeks depending on the complexity of content required. Reels/ video content usually takes longer due to editing and revisions.
I will discuss your needs and devise a retainer for you that will cover your content requirements for the month. Please get in touch for a quote.
Yes, I work with food brands across Australia and internationally via email.
I create recipes that are seasonal, use fresh, local produce and are accessible and easy to prepare. I can also adapt recipes to your dietary requirements including vegan, gluten free and dairy free recipes.
The initial brief should include your brand guidelines, product information, target audience and budget. We’ll work together on a concept and mood board before the cooking and shooting process.

"It was an absolute pleasure working with Karina! I reached out to Karina to help with our in-house recipe content, developing recipe ideas and making them in our HQ for both video and photography. It was such a breeze working with her, a very talented cook, all of her recipes looked incredible on camera."
Madeleine - Head of Content at JSHealth
“Collaborating with Karina this year has been a real positive for us at Pukara Estate. Her approach to recipe development and content creation is intuitive, elevated and always original, she has (and continues to) produce beautifully styled, consistently high quality content that speaks for itself.
Her recipes, photography and storytelling have become a core part of our social media direction. We believe the reach and engagement from her posts continue to introduce our range to new audiences in an authentic and inspiring way. A highlight was the content she produced for our Limited Release 2025 Novello Extra Virgin Olive Oil, which was developed into social ads, helping increase product awareness and conversions.”

James - Marketing & Advertising at Pukara Estate
“Karina was such a pleasure to work with from the preliminary stages of our e-cookbook project until the very end. She has a strong attention to detail, eye for creativity and has the ability to collaboratively work alongside many stakeholders including the food photographer, our marketing team and senior managers.
Karina exceeded expectations in delivering an outstanding end result for our team. We look forward to working with her again in the near future.”

Liana - Content & Campaigns Specialist, Benevolent Society