CREATING STORIES AND RECIPES to ELEVATE YOUR BRAND
I’m Karina Arora
A Sydney-based freelance copywriter and recipe developer…
With a background in marketing and a genuine passion for food, lifestyle and culture, I work closely with brands to create content that connects with the right people.
I've worked with brands of all sizes on everything from recipe campaigns and restaurant website copy to editorial content for lifestyle publications. My skills across copywriting, recipe development and content creation mean you'll have one person working across it all.
I've written for Broadsheet Australia, SBS Food and The Local Project, and developed recipes for brands including JS Health and Pukara Estate. Based in Sydney, I work with clients across Australia and beyond. Get in touch to find out more or just say hello!
SERVICES
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From website copy and blog posts to product descriptions and brand storytelling - I create SEO-optimised, highly readable content that resonates with your audience and drives results. Whether you're in food, lifestyle, wellness, or beyond, I'll help you communicate your brand's message effectively.
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With over five years of digital marketing expertise in Sydney, I specialise in email marketing strategy and create campaigns that connect with your audience. I’ll work with you to create automated campaigns, newsletters, and promotional emails that engage subscribers and drive sales for your business.
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I develop and test approachable recipes for food and beverage brands. Each recipe highlights your products, provides reliable results, and inspires customers to recreate them at home. Services include recipe creation, recipe testing, and recipe styling for photography.
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When it comes to food, it’s all about the visuals. I love making food look and taste incredible, so I’ll work with you to bring your recipes to life with photography and video content for social media and your website.
WHO I WORK WITH
I work with food and beverage brands, restaurants, hospitality groups and lifestyle businesses.
From one off projects to larger campaigns, if you’re looking for a freelance copywriter or recipe developer, get in touch today.
Let's work together
Let's work together
Get in touch
I’d love to chat about bringing your upcoming project to life.
Food writer and author of 7 cookbooks, Emiko Davies makes the case for why great recipes are rooted in memory, place and human experience, and why no algorithm can replicate that.