Hi, I’m Karina

A partially eaten chocolate tart on white parchment paper with two forks and a chocolate bar wrapper nearby.

I’m a Sydney Copywriter WHO writes print, editorial & digital copy FOR FOOD, DESIGN & LIFESTYLE BRANDS

Karina, Sydney freelance copywriter for food, lifestyle and design brands

Open magazine with peach and sunglasses, lifestyle editorial content Sydney

Blog, Article & website Copywriting

Let your website or blogs do the work for you. I'm a freelance copywriter who connects with your readers through engaging, relatable copy.

Whether you're sharing travel tips, highlighting your star products, featuring expert insights, or looking for an engaging interview or feature - I'm here to help put your thoughts to paper and write something that helps define your brand to the world. And if your website copy needs a refresh, I can help with that too.

I’ve written editorial and print features for publications like Broadsheet Sydney, The Local Project and SBS Food.

From searchable blog posts to digital and editorial features, I'll work alongside you to write stories that draw readers in adapting to your brand’s tone of voice. View my select articles here.

My copywriting services are perfect for: restaurants, food brands, wellness companies, lifestyle businesses.

Services Included:

Keyword research and SEO optimisation
Original, well-researched content that aligns with your brand’s tone of voice
Meta descriptions and optimised titles
Includes 2 rounds of revisions
Most blog posts delivered within 5-7 days, with rush options available for urgent projects.

Packages from $400.

Make An Enquiry →

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Email Marketing

With over five years of digital marketing experience in Sydney, I’ve worked with brands to connect them with their audiences, leveraging their most direct and strongest form of communication - email marketing.

I’m experienced in simultaneously managing multiple brands and venues across diverse marketing channels, consistently achieving industry-leading open rates of 40-42% for all EDM campaigns.

By working with you on personalisation and automation sequences, I’ll help you drive engagement and encourage brand and customer loyalty. I have worked across multiple platforms including SevenRooms, Mailchimp, Klaviyo, Sprout and Talkbox.

Services Included:

Email and newsletter strategy and content
Strategic email sequences for launches and campaigns
Subject lines that get noticed in crowded inboxes
Performance optimisation and monthly check ins

From $500 per month.

Make An Enquiry →

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Why Work With Me?

I bring together creative writing skills with digital marketing expertise to create high quality content that drives results.

Whether you need SEO-optimised blog posts that rank, digital content for your publication or email campaigns that drive sales I'll help you cut through the noise and write unique copy that resonates with your audience, while holding true to your brand values.

My Approach:

Based in Sydney, I understand the local market and can meet face-to-face when needed.
I work as an extension of your team, ensuring everything aligns with your brand voice and business goals.
Most projects completed within 5-7 business days, with rush jobs available for urgent deadlines.

Ready to work together?

Let's chat about your upcoming projects and how I can help bring your brand story to life.

GET IN TOUCH →

Frequently Asked Questions

Blog posts and feature articles start from $300 and email marketing from $500/month.
Please note, pricing may vary depending on the scope of work, length and turnaround time. Get in touch and I’ll chat through your budget and timeline to prepare a custom quote.
My niche is definitely in food, hospitality, wellness and lifestyle. However I’ve also written for several architectural and design publications, and covered areas like culture and its relationship with food and technology.
If your brand lives in any of these spaces, we’d be a great fit, but I’m always open to writing something different and expanding my skillset.
Yes, my background is in Digital Marketing so I’m well versed with SEO services including keyword research, meta descriptions and optimised headings.
I’ve been writing SEO content for years and even apply the same practices to the recipe and journal sections on my website.
Most articles are turned around within 5-7 business days. Email sequences and ongoing retainers are scoped project by project. Rush turnaround is available if you're on a deadline.
Understanding your tone of voice is probably the most important part of my job. I’ve worked across several different brands and publications, adapting my tone to align perfectly with yours.
Before I start writing for you, I’ll take the time to go through your brand guidelines and understand your unique tone of voice.
Absolutely! If you need regular blogs to pad out your website content, ongoing email support or even an audit of your ongoing copy to make sure everything is working to your benefit, I’ll work on a tailored package or retainer that works for you.