PUKARA ESTATE
A three-year ongoing partnership creating recipe and content for Pukara Estate's range of olive oils, vinegars and condiments. As a local olive oil brand with two decades of heritage, Pukara wanted refined, elevated content that showcased their products incredible flavours, making everyday recipes feel special.
From concept and ideation through testing and shooting, the work spans end-to-end recipe development and content creation, with assets running across website, shared social channels, organic growth and paid ads.
SELECT RECIPES
Tomato Salad featuring Novello ‘First Press’ Limited Edition, 2026
Grilled Figs with Burrata featuring Fig Balsamic Vinegar
Aglio e Olio featuring Garlic Extra Virgin
Olive Oil
Flatbread and accompaniments featuring Novello ‘First Press’ Limited Edition, 2025
“Collaborating with Karina this year has been a real positive for us at Pukara Estate. Her approach to recipe development and content creation is intuitive, elevated and always original, she has (and continues to) produce beautifully styled, consistently high quality content that speaks for itself.
Her recipes, photography and storytelling have become a core part of our social media direction. We believe the reach and engagement from her posts continue to introduce our range to new audiences in an authentic and inspiring way. A highlight was the content she produced for our Limited Release 2025 Novello Extra Virgin Olive Oil, which was developed into social ads, helping increase product awareness and conversions.”
James - Marketing & Advertising at Pukara Estate